Brokerages Set Procter & Gamble Company (The) (NYSE:PG) Price Target at $167.00

Procter & Gamble Company (The) (NYSE:PG) has been assigned an average rating of “Moderate Buy” from the twenty-one ratings firms that are covering the firm, MarketBeat Ratings reports. Eight investment analysts have rated the stock with a hold rating and thirteen have assigned a buy rating to the company. The average 12-month price objective among brokerages that have updated their coverage on the stock in the last year is $167.6667.

A number of equities analysts have commented on the stock. Raymond James Financial reduced their target price on shares of Procter & Gamble from $185.00 to $175.00 and set an “outperform” rating on the stock in a research note on Monday, October 20th. TD Cowen cut Procter & Gamble from a “buy” rating to a “hold” rating and upped their price objective for the company from $150.00 to $156.00 in a report on Tuesday, January 27th. Morgan Stanley set a $175.00 target price on Procter & Gamble in a research note on Monday, October 27th. BNP Paribas Exane decreased their price target on Procter & Gamble from $172.00 to $164.00 and set an “outperform” rating on the stock in a research note on Friday, January 16th. Finally, Wells Fargo & Company raised their price objective on Procter & Gamble from $158.00 to $165.00 and gave the stock an “overweight” rating in a research report on Friday, January 23rd.

Procter & Gamble News Roundup

Here are the key news stories impacting Procter & Gamble this week:

• Positive Sentiment: CNBC reports PG has had a “monster start” to 2026 — coverage highlights strong top-line momentum, pricing/mix benefits and investor rotation into defensive staples as drivers for continued upside. What’s driving Procter & Gamble’s monster start to 2026 — and how it can continue
• Positive Sentiment: Analyst commentary (Zacks) points to strategic pricing and mix gains sustaining margin strength despite elevated input costs and tariffs — a key reason investors are willing to bid the stock up. Can Pricing and Mix Sustain Procter & Gamble’s Margin Strength?
• Positive Sentiment: MarketBeat flags PG as one of three consumer staples “breaking out” this month — momentum/rotation narratives are reinforcing short-term buying interest. 3 Consumer Staples Stocks Breaking Out This Month (PG)
• Neutral Sentiment: Seeking Alpha piece frames PG as a “Dividend King” that may be fairly valued amid macro and industry pressures — supports income investors but implies limited upside. Procter & Gamble: A Dividend King That’s Fairly Valued Amid Macro And Industry Pressures
• Neutral Sentiment: Market commentary (Yahoo/MarketBeat syndication) is reassessing PG after its recent recovery, suggesting investors should re-evaluate valuation and catalysts rather than assume momentum continues. Reassessing Procter & Gamble (PG) After Recent Share Price Recovery
• Neutral Sentiment: Coverage of Zacks’ FY2026 earnings forecast provides context on analysts’ expectations for ~6.9 EPS — helpful for longer-term valuation but not an immediate catalyst. What is Zacks Research’s Forecast for PG FY2026 Earnings?
• Negative Sentiment: Short interest jumped ~23.3% in January to ~23.37M shares (about 1.0% of shares outstanding), signaling growing bearish bets or hedges; while days to cover (~1.9) is low, the rise in shorting is a near-term headwind.
• Negative Sentiment: Multiple Seeking Alpha pieces warn recovery hopes are premature and warn of weak fundamentals and potential rating pressure — these narratives could pressure sentiment if adoption/volume trends slow. Proctor & Gamble: Recovery Hopes Are Premature Procter & Gamble: Weak Fundamentals Could Result In A Painful Shave For Investors (Rating Downgrade)

Procter & Gamble Trading Up 1.2%

Shares of Procter & Gamble stock opened at $159.16 on Friday. The company has a debt-to-equity ratio of 0.49, a current ratio of 0.72 and a quick ratio of 0.51. The stock’s 50 day simple moving average is $146.21 and its 200-day simple moving average is $150.29. The stock has a market cap of $369.89 billion, a P/E ratio of 23.58, a P/E/G ratio of 5.23 and a beta of 0.38. Procter & Gamble has a 1-year low of $137.62 and a 1-year high of $179.99.

Procter & Gamble (NYSE:PG) last announced its quarterly earnings data on Thursday, January 22nd. The company reported $1.88 EPS for the quarter, topping analysts’ consensus estimates of $1.86 by $0.02. Procter & Gamble had a return on equity of 32.21% and a net margin of 19.30%.The firm had revenue of $22.21 billion for the quarter, compared to the consensus estimate of $22.36 billion. During the same quarter last year, the business posted $1.88 earnings per share. The firm’s revenue was up 1.5% compared to the same quarter last year. Procter & Gamble has set its FY 2026 guidance at 6.830-7.090 EPS. Analysts predict that Procter & Gamble will post 6.91 EPS for the current fiscal year.

Procter & Gamble Announces Dividend

The business also recently declared a quarterly dividend, which will be paid on Tuesday, February 17th. Stockholders of record on Friday, January 23rd will be paid a $1.0568 dividend. This represents a $4.23 dividend on an annualized basis and a dividend yield of 2.7%. The ex-dividend date of this dividend is Friday, January 23rd. Procter & Gamble’s payout ratio is 62.52%.

Insider Activity at Procter & Gamble

In other news, insider Marc S. Pritchard sold 95,903 shares of Procter & Gamble stock in a transaction on Friday, January 23rd. The stock was sold at an average price of $151.15, for a total value of $14,495,738.45. Following the completion of the sale, the insider directly owned 182,607 shares of the company’s stock, valued at approximately $27,601,048.05. The trade was a 34.43% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which can be accessed through this hyperlink. Also, CEO Ma. Fatima Francisco sold 8,000 shares of the stock in a transaction dated Wednesday, February 4th. The stock was sold at an average price of $158.00, for a total value of $1,264,000.00. Following the transaction, the chief executive officer directly owned 6,571 shares in the company, valued at approximately $1,038,218. The trade was a 54.90% decrease in their position. The disclosure for this sale is available in the SEC filing. Corporate insiders own 0.20% of the company’s stock.

Institutional Trading of Procter & Gamble

A number of institutional investors and hedge funds have recently bought and sold shares of PG. Halbert Hargrove Global Advisors LLC purchased a new position in Procter & Gamble in the 3rd quarter valued at approximately $25,000. E Fund Management Hong Kong Co. Ltd. raised its stake in shares of Procter & Gamble by 1,000.0% in the fourth quarter. E Fund Management Hong Kong Co. Ltd. now owns 165 shares of the company’s stock valued at $25,000 after acquiring an additional 150 shares in the last quarter. Park Square Financial Group LLC boosted its holdings in Procter & Gamble by 65.1% in the fourth quarter. Park Square Financial Group LLC now owns 180 shares of the company’s stock valued at $26,000 after purchasing an additional 71 shares during the period. Evolution Wealth Management Inc. grew its stake in Procter & Gamble by 1,315.4% during the 4th quarter. Evolution Wealth Management Inc. now owns 184 shares of the company’s stock worth $26,000 after purchasing an additional 171 shares in the last quarter. Finally, Maseco LLP purchased a new stake in Procter & Gamble during the 4th quarter worth about $28,000. 65.77% of the stock is currently owned by hedge funds and other institutional investors.

About Procter & Gamble

Procter & Gamble (NYSE: PG) is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world’s largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.

P&G’s product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.