ServiceNow (NYSE:NOW) Hits New 52-Week Low – Time to Sell?

ServiceNow, Inc. (NYSE:NOW) hit a new 52-week low during mid-day trading on Tuesday . The company traded as low as $98.00 and last traded at $104.01, with a volume of 23079769 shares changing hands. The stock had previously closed at $100.74.

Key ServiceNow News

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: ServiceNow announced an expanded $5B buyback (adding to existing capacity) and will execute a $2B accelerated share repurchase — a clear capital-allocation vote of confidence that supports valuation and EPS. 3 Massive Buybacks That Map the Market’s Mood in 2026
• Positive Sentiment: Q4 results showed revenue beat and sizable AI traction (Now Assist ACV growth cited), reinforcing that ServiceNow is monetizing AI in workflows — this gives bulls a fundamental reason to buy the pullback. ServiceNow coverage and forecast
• Positive Sentiment: Analysts remain largely supportive with multiple buy/outperform ratings and price targets well above current levels, which can encourage dip-buying and underpin the rally. ServiceNow Stock (NOW) Opinions on Earnings Selloff and AI Prospects
• Neutral Sentiment: ServiceNow is deepening its Anthropic partnership (AI integrations), which may drive product capability but also increases execution/competitive scrutiny as the AI landscape shifts. ServiceNow Deepens Anthropic AI Push As Shares Slide And Buybacks Rise
• Neutral Sentiment: Overall market sentiment improved (Fear & Greed index moved toward neutral), which broadly helps beaten-down software names like NOW recover if the rally continues. Nasdaq Jumps Over 200 Points As Software Stocks Rebound
• Negative Sentiment: Sector-wide AI automation fears continue to drive indiscriminate selling across software, pressuring NOW despite solid fundamentals — a major reason for recent volatility. Salesforce and ServiceNow Fall as AI Automation Fears Hit Software Sector
• Negative Sentiment: Insider selling has been substantial in recent months (many disclosed sales), which can add to investor wariness on near-term sentiment even if sales are for diversification/liquidity. ServiceNow Stock (NOW) Opinions on Earnings Selloff and AI Prospects

Wall Street Analyst Weigh In

NOW has been the topic of a number of recent analyst reports. Argus raised shares of ServiceNow to a “strong-buy” rating in a research report on Wednesday, February 4th. Sanford C. Bernstein reiterated an “outperform” rating on shares of ServiceNow in a research report on Thursday, January 29th. JPMorgan Chase & Co. raised their target price on shares of ServiceNow from $204.00 to $215.00 and gave the stock an “overweight” rating in a report on Thursday, October 30th. Canaccord Genuity Group set a $200.00 price target on shares of ServiceNow in a report on Thursday, January 29th. Finally, Guggenheim raised shares of ServiceNow from a “sell” rating to a “neutral” rating in a research report on Tuesday, December 16th. Three equities research analysts have rated the stock with a Strong Buy rating, thirty-three have given a Buy rating, six have issued a Hold rating and two have assigned a Sell rating to the company. According to MarketBeat.com, the stock currently has an average rating of “Moderate Buy” and a consensus price target of $193.01.

ServiceNow Stock Performance

The stock’s 50-day moving average price is $143.19 and its 200 day moving average price is $166.96. The firm has a market cap of $108.79 billion, a P/E ratio of 62.36, a price-to-earnings-growth ratio of 1.71 and a beta of 0.98. The company has a debt-to-equity ratio of 0.12, a current ratio of 1.00 and a quick ratio of 1.00.

ServiceNow (NYSE:NOW) last issued its quarterly earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.89 by $0.03. The firm had revenue of $3.57 billion for the quarter, compared to analyst estimates of $3.53 billion. ServiceNow had a net margin of 13.16% and a return on equity of 18.54%. The company’s revenue was up 20.7% compared to the same quarter last year. During the same period in the previous year, the business earned $0.73 EPS. As a group, equities analysts predict that ServiceNow, Inc. will post 8.93 EPS for the current year.

Insider Transactions at ServiceNow

In related news, insider Paul Fipps sold 1,525 shares of the business’s stock in a transaction on Tuesday, November 18th. The shares were sold at an average price of $163.51, for a total transaction of $249,352.75. Following the transaction, the insider directly owned 2,705 shares in the company, valued at approximately $442,294.55. The trade was a 36.05% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this hyperlink. Also, CFO Gina Mastantuono sold 2,085 shares of the stock in a transaction on Friday, November 28th. The shares were sold at an average price of $161.60, for a total transaction of $336,936.00. Following the completion of the sale, the chief financial officer owned 63,215 shares of the company’s stock, valued at approximately $10,215,544. This represents a 3.19% decrease in their position. The SEC filing for this sale provides additional information. Over the last 90 days, insiders sold 15,310 shares of company stock valued at $2,533,585. 0.34% of the stock is owned by insiders.

Institutional Investors Weigh In On ServiceNow

A number of institutional investors and hedge funds have recently modified their holdings of the company. Vanguard Group Inc. lifted its stake in ServiceNow by 404.5% in the 4th quarter. Vanguard Group Inc. now owns 101,963,384 shares of the information technology services provider’s stock valued at $15,619,771,000 after purchasing an additional 81,752,460 shares during the last quarter. Geode Capital Management LLC raised its stake in ServiceNow by 404.8% in the fourth quarter. Geode Capital Management LLC now owns 23,512,428 shares of the information technology services provider’s stock valued at $3,591,425,000 after buying an additional 18,854,775 shares during the period. Fisher Asset Management LLC lifted its position in shares of ServiceNow by 404.3% in the fourth quarter. Fisher Asset Management LLC now owns 8,351,824 shares of the information technology services provider’s stock valued at $1,279,416,000 after buying an additional 6,695,802 shares during the last quarter. Jennison Associates LLC boosted its stake in shares of ServiceNow by 280.1% during the 4th quarter. Jennison Associates LLC now owns 8,432,389 shares of the information technology services provider’s stock worth $1,291,758,000 after acquiring an additional 6,213,762 shares during the period. Finally, Legal & General Group Plc increased its holdings in shares of ServiceNow by 406.8% during the 4th quarter. Legal & General Group Plc now owns 6,895,985 shares of the information technology services provider’s stock worth $1,056,396,000 after acquiring an additional 5,535,170 shares during the last quarter. 87.18% of the stock is owned by institutional investors.

ServiceNow Company Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.