Sonos (NASDAQ:SONO) Major Shareholder Buys $3,445,823.70 in Stock

Sonos, Inc. (NASDAQ:SONO) major shareholder Coliseum Capital Management, L purchased 211,530 shares of the stock in a transaction dated Thursday, February 5th. The shares were purchased at an average price of $16.29 per share, with a total value of $3,445,823.70. Following the completion of the acquisition, the insider owned 15,636,529 shares of the company’s stock, valued at approximately $254,719,057.41. This represents a 1.37% increase in their ownership of the stock. The purchase was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. Large shareholders that own more than 10% of a company’s stock are required to disclose their transactions with the SEC.

Coliseum Capital Management, L also recently made the following trade(s):

• On Friday, February 6th, Coliseum Capital Management, L bought 26,824 shares of Sonos stock. The shares were purchased at an average price of $16.49 per share, for a total transaction of $442,327.76.
• On Wednesday, February 4th, Coliseum Capital Management, L purchased 494,719 shares of Sonos stock. The stock was acquired at an average price of $15.50 per share, with a total value of $7,668,144.50.

Sonos Trading Up 3.1%

Shares of Sonos stock traded up $0.52 during trading hours on Friday, reaching $17.08. 2,542,410 shares of the company’s stock were exchanged, compared to its average volume of 1,869,532. Sonos, Inc. has a 52-week low of $7.63 and a 52-week high of $19.82. The company has a fifty day moving average of $17.07 and a 200-day moving average of $15.75. The firm has a market capitalization of $2.06 billion, a price-to-earnings ratio of -100.47 and a beta of 2.05.

Sonos (NASDAQ:SONO) last released its earnings results on Tuesday, February 3rd. The company reported $0.93 EPS for the quarter, beating the consensus estimate of $0.85 by $0.08. Sonos had a positive return on equity of 0.82% and a negative net margin of 1.22%.The firm had revenue of $545.66 million during the quarter, compared to analyst estimates of $536.93 million. During the same period in the prior year, the firm posted $0.64 earnings per share. The business’s quarterly revenue was down .9% compared to the same quarter last year. On average, equities research analysts anticipate that Sonos, Inc. will post -0.37 earnings per share for the current fiscal year.

More Sonos News

Here are the key news stories impacting Sonos this week:

• Positive Sentiment: Q1 earnings beat and margin/strategy message — Sonos reported stronger-than-expected revenue and EPS, highlighted margin improvement and product-led growth; analysts and press note this as the main catalyst for the stock move. Why Sonos (SONO) Is Up 6.8%
• Positive Sentiment: Shares gap up after earnings — coverage noting the post-earnings gap and investor reaction supports near-term momentum. Sonos Shares Gap Up Following Earnings Beat
• Positive Sentiment: New product launch (Amp Multi) — management emphasized new hardware that targets more complex audio setups, supporting future revenue and ecosystem expansion. This underpins the bullish interpretation of the quarter. Sonos is back with new hardware
• Positive Sentiment: Reliability and customer focus restored — company messaging about fixing reliability issues and refocusing on customer advocacy should reduce churn and help long-term brand value. With reliability restored, Sonos focuses on customer advocacy
• Neutral Sentiment: Positive product reviews — editorial reviews (e.g., Sonos Ace headphones and Era 100) praise product quality, supporting brand premium but not an immediate revenue signal. Are the Sonos Ace still worth it in 2026?
• Neutral Sentiment: Retail promotions and flash sales — multiple outlets highlight discounts on Era 100, Arc Ultra + Sub 4, and Ace headphones for events (Valentine’s / game day). Promotions can drive volume but timing/scale matter for quarterly results. Save $550 Off the Sonos Arc Ultra
• Negative Sentiment: Dealer clearance & record-low pricing — reports that Amazon and others are clearing out Era 100 units and Ace headphones have hit record low prices could pressure ASPs and margins if discounts persist or expand. This is the principal downside risk investors will watch. Sonos Era 100 Hits Record Low
• Negative Sentiment: Frequent promotional cadence — sustained discounting across core products (earbuds, speakers, soundbars) can boost near-term unit sales but erode gross margins and brand premium if prolonged. Sonos Ace headphones drop to a record low

Analyst Ratings Changes

A number of research firms have weighed in on SONO. Wall Street Zen downgraded shares of Sonos from a “buy” rating to a “hold” rating in a research note on Saturday, January 17th. Rosenblatt Securities reaffirmed a “buy” rating and issued a $21.00 target price on shares of Sonos in a research report on Monday. Morgan Stanley set a $18.00 target price on Sonos in a report on Wednesday. Weiss Ratings restated a “sell (d-)” rating on shares of Sonos in a research note on Thursday, January 22nd. Finally, Jefferies Financial Group raised their price objective on Sonos from $19.00 to $21.00 and gave the stock a “buy” rating in a report on Monday, January 5th. Two research analysts have rated the stock with a Buy rating, one has assigned a Hold rating and one has assigned a Sell rating to the company. According to MarketBeat, the company presently has a consensus rating of “Hold” and a consensus price target of $20.00.

Institutional Trading of Sonos

A number of institutional investors have recently added to or reduced their stakes in the business. Nisa Investment Advisors LLC boosted its holdings in Sonos by 65.6% in the second quarter. Nisa Investment Advisors LLC now owns 3,203 shares of the company’s stock valued at $35,000 after purchasing an additional 1,269 shares during the last quarter. Quarry LP raised its position in shares of Sonos by 485.8% in the 3rd quarter. Quarry LP now owns 3,251 shares of the company’s stock valued at $51,000 after purchasing an additional 2,696 shares in the last quarter. Leonteq Securities AG purchased a new position in shares of Sonos during the 4th quarter valued at approximately $93,000. Centaurus Financial Inc. grew its position in shares of Sonos by 9.0% during the second quarter. Centaurus Financial Inc. now owns 10,375 shares of the company’s stock worth $112,000 after buying an additional 856 shares in the last quarter. Finally, Transcend Capital Advisors LLC acquired a new stake in shares of Sonos during the second quarter worth approximately $119,000. 85.82% of the stock is owned by hedge funds and other institutional investors.

About Sonos

Sonos, Inc is a consumer electronics company specializing in wireless home audio systems. The company’s core business revolves around designing, developing and manufacturing smart speakers and soundbars that deliver high-fidelity audio and seamless multi-room listening experiences. Sonos products connect via Wi-Fi or Bluetooth and integrate with popular streaming services, enabling users to control music and other audio content through a dedicated mobile app, voice assistants or traditional controls.

Sonos offers a diversified product lineup that includes compact speakers such as Sonos One and Sonos Roam, premium models like Sonos Five and Sonos Move, home theater solutions including Sonos Beam and Sonos Arc, as well as accessories such as the Sonos Sub and Sonos Amp.