Snap (NYSE:SNAP) Given New $8.00 Price Target at Wells Fargo & Company

Snap (NYSE:SNAP) had its target price reduced by analysts at Wells Fargo & Company from $10.00 to $8.00 in a report issued on Thursday,Benzinga reports. The firm currently has an “equal weight” rating on the stock. Wells Fargo & Company‘s target price indicates a potential upside of 52.82% from the stock’s current price.

A number of other research analysts also recently issued reports on SNAP. Truist Financial increased their price objective on Snap from $10.00 to $11.00 and gave the stock a “hold” rating in a report on Friday, November 7th. Stifel Nicolaus set a $7.00 price objective on shares of Snap in a research report on Thursday, November 6th. BMO Capital Markets raised their target price on shares of Snap from $12.00 to $13.00 and gave the stock an “outperform” rating in a research note on Thursday, November 6th. Bank of America raised Snap from a “neutral” rating to a “buy” rating and set a $10.00 price objective for the company in a research note on Thursday. Finally, Piper Sandler reissued a “neutral” rating and set a $8.00 target price (down previously from $10.00) on shares of Snap in a research report on Thursday. Four research analysts have rated the stock with a Buy rating, twenty-three have assigned a Hold rating and five have given a Sell rating to the company’s stock. Based on data from MarketBeat.com, the stock currently has a consensus rating of “Reduce” and a consensus target price of $8.86.

Snap Price Performance

NYSE SNAP traded down $0.68 during trading hours on Thursday, reaching $5.24. 64,562,434 shares of the company’s stock were exchanged, compared to its average volume of 49,493,320. The firm has a fifty day moving average of $7.68 and a 200-day moving average of $7.89. The company has a current ratio of 3.67, a quick ratio of 3.67 and a debt-to-equity ratio of 1.57. Snap has a one year low of $5.18 and a one year high of $11.26. The stock has a market cap of $9.00 billion, a PE ratio of -17.98 and a beta of 0.83.

Snap (NYSE:SNAP) last announced its quarterly earnings data on Wednesday, February 4th. The company reported $0.03 earnings per share for the quarter, missing the consensus estimate of $0.15 by ($0.12). Snap had a negative net margin of 8.60% and a negative return on equity of 21.61%. The business had revenue of $1.72 billion during the quarter, compared to analyst estimates of $1.70 billion. During the same quarter in the prior year, the company earned $0.01 earnings per share. The company’s quarterly revenue was up 10.2% on a year-over-year basis. On average, equities research analysts predict that Snap will post -0.3 earnings per share for the current fiscal year.

Insider Transactions at Snap

In other news, CAO Rebecca Morrow sold 12,699 shares of the stock in a transaction dated Monday, November 17th. The shares were sold at an average price of $8.34, for a total value of $105,909.66. Following the completion of the sale, the chief accounting officer directly owned 466,603 shares in the company, valued at $3,891,469.02. This represents a 2.65% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available at this link. Also, General Counsel Michael J. O’sullivan sold 70,882 shares of the stock in a transaction dated Monday, November 17th. The shares were sold at an average price of $8.34, for a total value of $591,155.88. Following the completion of the transaction, the general counsel owned 1,854,982 shares in the company, valued at approximately $15,470,549.88. The trade was a 3.68% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold 1,393,341 shares of company stock worth $11,169,210 in the last quarter. 22.68% of the stock is owned by insiders.

Institutional Inflows and Outflows

Several hedge funds have recently modified their holdings of SNAP. Apollon Wealth Management LLC boosted its position in Snap by 9.2% during the 2nd quarter. Apollon Wealth Management LLC now owns 15,934 shares of the company’s stock worth $138,000 after acquiring an additional 1,340 shares during the last quarter. Mackenzie Financial Corp increased its stake in shares of Snap by 5.1% during the 3rd quarter. Mackenzie Financial Corp now owns 27,638 shares of the company’s stock worth $213,000 after purchasing an additional 1,349 shares during the last quarter. Zullo Investment Group Inc. raised its position in Snap by 12.8% during the second quarter. Zullo Investment Group Inc. now owns 12,040 shares of the company’s stock valued at $105,000 after purchasing an additional 1,365 shares in the last quarter. WealthCollab LLC boosted its position in shares of Snap by 1.2% during the fourth quarter. WealthCollab LLC now owns 115,390 shares of the company’s stock valued at $931,000 after purchasing an additional 1,369 shares in the last quarter. Finally, Alliancebernstein L.P. boosted its stake in shares of Snap by 0.3% during the 3rd quarter. Alliancebernstein L.P. now owns 414,416 shares of the company’s stock worth $3,195,000 after acquiring an additional 1,396 shares during the last quarter. Institutional investors and hedge funds own 47.52% of the company’s stock.

Key Headlines Impacting Snap

Here are the key news stories impacting Snap this week:

• Positive Sentiment: Revenue growth and margin progress: Snap reported ~10% year‑over‑year revenue growth (~$1.72B) and showed improved profitability in Q4, reflecting higher ARPU, Snapchat+ growth and margin expansion. This supports the thesis that monetization is improving even as user metrics soften. Snap Inc. Announces Fourth Quarter and Full Year 2025 Financial Results
• Positive Sentiment: AI as an ad lever: Management emphasized embedding AI across the ad platform to boost advertiser performance and drive more profitable growth — a strategic focus that could accelerate revenue diversification if execution succeeds. Snap Embeds AI Across Ad Platform
• Positive Sentiment: Notable analyst upgrade: Bank of America upgraded SNAP to a buy and set a $10 target, signaling some analyst conviction in a recovery and providing potential support for the stock. Benzinga Analyst Note
• Neutral Sentiment: 10‑K filed: Snap filed its Form 10‑K for the fiscal year ended Dec. 31, 2025 (audited financials available). Routine disclosure; useful for deeper due diligence but not a near‑term catalyst by itself. Snap Inc. Files Annual Report on Form 10-K
• Neutral Sentiment: Unusual options activity: Large call buying was reported around the print, indicating speculative bullish interest or hedging by sophisticated traders — worth monitoring for short‑term flow impact. MarketBeat Options Note
• Neutral Sentiment: Management shift to profitability: Company signaled a strategic pivot toward more profitable growth (reduced marketing, revenue diversification and hardware/subscriptions focus). This is a medium‑term positive but may suppress user growth while the transition happens. TechCrunch Q4 Coverage
• Negative Sentiment: User decline and lower guidance: Daily active users fell ~3M to ~474M and Q1 revenue guidance (~$1.50–1.53B) came in below Street expectations, creating concern that top‑line momentum could slow into 2026. CNBC Q4 Coverage
• Negative Sentiment: Perplexity integration delayed: Snap said its outlook excludes potential sales from the Perplexity AI integration because broader rollout terms aren’t finalized — investors were hoping for near‑term revenue from this partnership. WSJ: Perplexity Delay
• Negative Sentiment: Analyst downgrades and lower targets: Several shops cut price targets (Susquehanna, Rosenblatt, Mizuho) or maintain a negative/neutral consensus; MarketBeat shows an average “Reduce” stance — increasing selling pressure and lowering the stock’s near‑term multiple. Benzinga Analyst Notes
• Negative Sentiment: Technical stress: Coverage noted SNAP traded to record lows and flipped a key support level after the print, which can amplify downside as technical sellers and stop orders activate. Invezz: Technicals

Snap Company Profile

Snap Inc is a camera and social media company best known for developing and operating Snapchat, a multimedia messaging application that allows users to send photos, videos and messages that disappear after being viewed. In addition to its core messaging service, Snap offers a suite of augmented reality (AR) tools, including custom Lenses and Filters, that enable users and third-party developers to create interactive and immersive experiences. The company also provides advertising solutions that allow brands to engage audiences through Snap Ads, Sponsored Lenses and Discover content on the platform.

Founded in 2011 by Evan Spiegel and Bobby Murphy, Snap has continually focused on innovation in camera technology and AR.