DSG Capital Advisors LLC Reduces Stock Holdings in Alphabet Inc. $GOOG

Posted by Lindsey Winhoffer on Feb 4th, 2026

DSG Capital Advisors LLC cut its stake in shares of Alphabet Inc. (NASDAQ:GOOG – Free Report) by 19.0% during the 3rd quarter, according to its most recent filing with the SEC. The institutional investor owned 6,927 shares of the information services provider’s stock after selling 1,623 shares during the period. DSG Capital Advisors LLC’s holdings in Alphabet were worth $1,687,000 at the end of the most recent reporting period.

Several other large investors also recently bought and sold shares of the company. Tradewinds LLC. grew its stake in shares of Alphabet by 2,134.8% during the third quarter. Tradewinds LLC. now owns 45,098 shares of the information services provider’s stock valued at $10,984,000 after acquiring an additional 43,080 shares in the last quarter. Bleakley Financial Group LLC boosted its holdings in Alphabet by 1.4% in the second quarter. Bleakley Financial Group LLC now owns 170,020 shares of the information services provider’s stock valued at $30,160,000 after purchasing an additional 2,304 shares during the last quarter. CWA Asset Management Group LLC grew its stake in Alphabet by 2.2% during the 3rd quarter. CWA Asset Management Group LLC now owns 157,143 shares of the information services provider’s stock valued at $38,272,000 after purchasing an additional 3,444 shares in the last quarter. American National Bank of Texas acquired a new stake in Alphabet during the 3rd quarter valued at approximately $900,000. Finally, Northwestern Mutual Wealth Management Co. increased its holdings in Alphabet by 3.7% during the 2nd quarter. Northwestern Mutual Wealth Management Co. now owns 1,164,341 shares of the information services provider’s stock worth $206,542,000 after purchasing an additional 42,028 shares during the last quarter. Institutional investors and hedge funds own 27.26% of the company’s stock.

Insiders Place Their Bets

In other Alphabet news, CAO Amie Thuener O’toole sold 933 shares of the firm’s stock in a transaction on Monday, February 2nd. The stock was sold at an average price of $336.55, for a total value of $314,001.15. Following the sale, the chief accounting officer directly owned 9,916 shares in the company, valued at approximately $3,337,229.80. This trade represents a 8.60% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which can be accessed through this link. Also, CEO Sundar Pichai sold 32,500 shares of the company’s stock in a transaction dated Wednesday, January 21st. The stock was sold at an average price of $327.30, for a total transaction of $10,637,250.00. Following the transaction, the chief executive officer owned 2,211,872 shares of the company’s stock, valued at $723,945,705.60. This represents a 1.45% decrease in their position. The disclosure for this sale is available in the SEC filing. In the last quarter, insiders have sold 2,037,964 shares of company stock worth $95,259,727. 12.99% of the stock is currently owned by insiders.

Alphabet Price Performance

Shares of NASDAQ:GOOG opened at $340.70 on Wednesday. The company has a market cap of $4.11 trillion, a PE ratio of 33.60, a P/E/G ratio of 2.08 and a beta of 1.10. Alphabet Inc. has a fifty-two week low of $142.66 and a fifty-two week high of $350.15. The firm has a 50-day simple moving average of $321.78 and a 200 day simple moving average of $269.04. The company has a quick ratio of 1.75, a current ratio of 1.75 and a debt-to-equity ratio of 0.06.

Alphabet Dividend Announcement

The business also recently declared a quarterly dividend, which was paid on Monday, December 15th. Stockholders of record on Monday, December 8th were given a dividend of $0.21 per share. This represents a $0.84 dividend on an annualized basis and a dividend yield of 0.2%. The ex-dividend date was Monday, December 8th. Alphabet’s dividend payout ratio is presently 8.28%.

Analyst Ratings Changes

Several equities analysts have recently commented on the company. Jefferies Financial Group reissued a “buy” rating and set a $365.00 price target on shares of Alphabet in a research report on Monday, January 5th. Scotiabank reiterated an “outperform” rating and set a $375.00 price objective (up from $336.00) on shares of Alphabet in a research note on Friday, January 9th. UBS Group reissued a “neutral” rating on shares of Alphabet in a research report on Thursday, October 30th. BMO Capital Markets reaffirmed an “outperform” rating and set a $340.00 price target on shares of Alphabet in a research report on Thursday, October 30th. Finally, Rosenblatt Securities set a $279.00 price target on Alphabet in a research note on Thursday, October 30th. Eight research analysts have rated the stock with a Strong Buy rating, twenty-eight have issued a Buy rating, three have given a Hold rating and two have issued a Sell rating to the company’s stock. According to MarketBeat.com, Alphabet currently has a consensus rating of “Buy” and an average target price of $330.83.

View Our Latest Stock Report on GOOG

Key Stories Impacting Alphabet

Here are the key news stories impacting Alphabet this week:

Positive Sentiment: Waymo’s $16 billion funding round and $126B valuation bolster Alphabet’s optionality in autonomous mobility and unlock value outside core ads — a major positive signal for long-term growth investors. Waymo valued at $126 billion in latest financing
Positive Sentiment: Google Cloud is signing multi-year AI deals (Liberty Global) and commercial deployments (Humana), validating monetization of Gemini and enterprise AI adoption. Google Cloud, Liberty Global strike five-year AI partnership
Positive Sentiment: Wall Street momentum: several analyst upgrades and raised price targets ahead of earnings reflect confidence in Search/Cloud/AI revenue leverage. Top Mizuho Analyst Raises Alphabet (GOOGL) Stock Price Target Ahead of Q4 Earnings
Positive Sentiment: Institutional and thematic buyers (Crossmark, Sumitomo Mitsui, ARK additions) show continued allocation into Alphabet amid the AI thematic. Fund Update: Crossmark Global Holdings, Inc. Just Disclosed New Holdings
Neutral Sentiment: Q4 earnings are due after the close Feb. 4 and options imply a sizable move — results and guidance will likely drive the next major direction. Alphabet (GOOGL) Stock: What Wall Street Expects from Earnings Wednesday
Neutral Sentiment: Reported short-interest data in these feeds is noisy/zeroed (likely reporting artifacts) and currently provides no clear bearish signal.
Negative Sentiment: Insider and some institutional selling: recent filings show the CAO sold shares and several funds trimmed positions — persistent insider sales can weigh on sentiment near costly valuations. SEC insider filing
Negative Sentiment: Covers and worry pieces highlight high valuation and the risk of a near-term pullback if AI monetization or ad growth disappoints — investor expectations are elevated. Why Google Stock Faces A Near-Term Pullback
Negative Sentiment: Collateral concerns: Disney disclosed a YouTube TV-related hit, a reminder of distribution and carriage risks for YouTube/TV businesses. Disney said it took a $110 million hit from its fight with YouTube TV

Alphabet Profile

(Free Report)

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.