Insider Selling: Booking (NASDAQ:BKNG) Director Sells 40 Shares of Stock

Booking Holdings Inc. (NASDAQ:BKNG) Director Robert Mylod, Jr. sold 40 shares of the business’s stock in a transaction that occurred on Monday, February 2nd. The shares were sold at an average price of $5,105.36, for a total value of $204,214.40. Following the completion of the sale, the director owned 840 shares in the company, valued at $4,288,502.40. The trade was a 4.55% decrease in their position. The transaction was disclosed in a filing with the SEC, which is accessible through this link.

Booking Price Performance

Shares of BKNG traded down $477.61 during mid-day trading on Tuesday, hitting $4,644.64. 626,358 shares of the company’s stock were exchanged, compared to its average volume of 235,151. The company has a 50-day simple moving average of $5,232.59 and a 200 day simple moving average of $5,309.37. The company has a market cap of $149.70 billion, a PE ratio of 30.19, a P/E/G ratio of 1.07 and a beta of 1.21. Booking Holdings Inc. has a 52 week low of $4,096.23 and a 52 week high of $5,839.41.

Analysts Set New Price Targets

Several research analysts have weighed in on the company. Truist Financial set a $5,810.00 price target on Booking in a research report on Wednesday, October 29th. B. Riley increased their price target on shares of Booking from $6,700.00 to $6,800.00 and gave the company a “buy” rating in a research note on Wednesday, October 29th. KeyCorp boosted their price objective on shares of Booking from $6,450.00 to $6,630.00 and gave the stock an “overweight” rating in a research note on Wednesday, October 29th. Cantor Fitzgerald raised their target price on shares of Booking from $5,550.00 to $5,830.00 and gave the company a “neutral” rating in a research note on Thursday, January 8th. Finally, Barclays boosted their price target on Booking from $6,000.00 to $6,250.00 and gave the stock an “overweight” rating in a research report on Wednesday, October 29th. One analyst has rated the stock with a Strong Buy rating, twenty-seven have assigned a Buy rating and nine have issued a Hold rating to the stock. Based on data from MarketBeat.com, the company currently has an average rating of “Moderate Buy” and a consensus target price of $6,199.69.

Institutional Investors Weigh In On Booking

A number of hedge funds and other institutional investors have recently modified their holdings of BKNG. Norges Bank bought a new stake in Booking in the 2nd quarter valued at about $2,210,917,000. Laurel Wealth Advisors LLC grew its position in Booking by 578,824.0% during the second quarter. Laurel Wealth Advisors LLC now owns 289,462 shares of the business services provider’s stock worth $1,675,765,000 after buying an additional 289,412 shares in the last quarter. HF Advisory Group LLC grew its position in Booking by 28,353.8% during the fourth quarter. HF Advisory Group LLC now owns 204,298 shares of the business services provider’s stock worth $1,094,083,000 after buying an additional 203,580 shares in the last quarter. Vestor Capital LLC increased its stake in Booking by 658,925.0% during the 2nd quarter. Vestor Capital LLC now owns 105,444 shares of the business services provider’s stock worth $610,441,000 after acquiring an additional 105,428 shares during the period. Finally, Symphony Financial Ltd. Co. bought a new stake in shares of Booking during the 2nd quarter valued at $536,675,000. Institutional investors and hedge funds own 92.42% of the company’s stock.

About Booking

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.