Alphabet Inc. $GOOGL Stake Lifted by QTR Family Wealth LLC

QTR Family Wealth LLC boosted its stake in Alphabet Inc. (NASDAQ:GOOGL) by 14.1% during the 3rd quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The firm owned 13,403 shares of the information services provider’s stock after buying an additional 1,660 shares during the period. Alphabet accounts for approximately 1.5% of QTR Family Wealth LLC’s investment portfolio, making the stock its 16th largest holding. QTR Family Wealth LLC’s holdings in Alphabet were worth $3,258,000 at the end of the most recent reporting period.

Several other institutional investors have also modified their holdings of the company. Brighton Jones LLC boosted its position in shares of Alphabet by 3.9% during the fourth quarter. Brighton Jones LLC now owns 110,330 shares of the information services provider’s stock worth $20,886,000 after buying an additional 4,110 shares during the period. Revolve Wealth Partners LLC boosted its position in Alphabet by 3.5% during the 4th quarter. Revolve Wealth Partners LLC now owns 14,930 shares of the information services provider’s stock worth $2,826,000 after acquiring an additional 506 shares during the period. LexAurum Advisors LLC grew its stake in shares of Alphabet by 1.6% in the second quarter. LexAurum Advisors LLC now owns 9,539 shares of the information services provider’s stock worth $1,681,000 after purchasing an additional 152 shares in the last quarter. Raleigh Capital Management Inc. increased its holdings in shares of Alphabet by 27.7% during the second quarter. Raleigh Capital Management Inc. now owns 15,816 shares of the information services provider’s stock valued at $2,787,000 after purchasing an additional 3,430 shares during the period. Finally, Northwest Wealth Management LLC raised its stake in shares of Alphabet by 22.0% during the second quarter. Northwest Wealth Management LLC now owns 3,659 shares of the information services provider’s stock valued at $645,000 after purchasing an additional 659 shares in the last quarter. Institutional investors own 40.03% of the company’s stock.

Analysts Set New Price Targets

Several research firms have commented on GOOGL. Bank of America raised their target price on shares of Alphabet from $335.00 to $370.00 and gave the company a “buy” rating in a research note on Tuesday, January 13th. Evercore ISI raised their price objective on shares of Alphabet from $300.00 to $325.00 and gave the company an “outperform” rating in a research note on Thursday, October 30th. Wall Street Zen upgraded Alphabet from a “hold” rating to a “buy” rating in a research report on Saturday, November 1st. Piper Sandler reaffirmed an “overweight” rating and set a $365.00 price target (up from $330.00) on shares of Alphabet in a research note on Thursday, December 11th. Finally, Argus boosted their price objective on Alphabet from $330.00 to $365.00 and gave the stock a “buy” rating in a research note on Monday, January 5th. Four equities research analysts have rated the stock with a Strong Buy rating, forty-two have issued a Buy rating and five have issued a Hold rating to the company’s stock. Based on data from MarketBeat, Alphabet has an average rating of “Moderate Buy” and an average target price of $335.90.

Insider Activity

In other news, major shareholder 2017 Gp L.L.C. Gv sold 1,845,308 shares of Alphabet stock in a transaction that occurred on Friday, January 30th. The shares were sold at an average price of $19.00, for a total value of $35,060,852.00. The transaction was disclosed in a filing with the SEC, which can be accessed through the SEC website. Also, insider John Kent Walker sold 17,829 shares of the business’s stock in a transaction that occurred on Tuesday, December 30th. The shares were sold at an average price of $314.89, for a total transaction of $5,614,173.81. Following the sale, the insider owned 42,972 shares in the company, valued at $13,531,453.08. This represents a 29.32% decrease in their position. The disclosure for this sale is available in the SEC filing. In the last three months, insiders have sold 2,066,753 shares of company stock valued at $103,358,040. Corporate insiders own 11.55% of the company’s stock.

Alphabet Trading Up 1.7%

NASDAQ:GOOGL opened at $343.69 on Tuesday. The stock has a fifty day simple moving average of $320.73 and a 200 day simple moving average of $267.28. The firm has a market capitalization of $4.15 trillion, a price-to-earnings ratio of 33.89, a price-to-earnings-growth ratio of 1.86 and a beta of 1.09. Alphabet Inc. has a 1-year low of $140.53 and a 1-year high of $344.83. The company has a quick ratio of 1.75, a current ratio of 1.75 and a debt-to-equity ratio of 0.06.

Trending Headlines about Alphabet

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Waymo raised $16 billion in a financing that values the Alphabet self‑driving unit at about $126 billion — a material de‑risk / value‑creation event for Alphabet that could crystallize value in a high‑growth AI/robotics segment. Waymo fundraising
• Positive Sentiment: Google Cloud signed a five‑year strategic deal with Liberty Global to deploy Gemini models and cloud tools across its European operations — a tangible commercial win for Google Cloud and proof of enterprise demand for Gemini that supports revenue growth for one of Alphabet’s fastest‑growing segments. Cloud partnership
• Positive Sentiment: Google is embedding more Gemini AI features into Chrome, broadening end‑user reach for Gemini and increasing monetization opportunities across search, ads and consumer products. This deepens the AI moat and supports assumptions of higher ad/engagement monetization. Gemini in Chrome
• Positive Sentiment: High‑profile bullish commentary (Jim Cramer) suggests Alphabet may be capturing more AI‑driven revenue than peers like Meta — a market‑narrative tailwind that can attract momentum flows into the stock. Cramer on AI revenue
• Positive Sentiment: Jefferies raised its price target to $400 and kept a Buy rating — a bullish analyst move that can support further upside and fund flows into GOOGL. Jefferies PT raise
• Neutral Sentiment: Alphabet reports Q4 after the close; traders expect a sizable move — this event creates short‑term volatility risk but could validate the AI/revenue narrative if results beat. Earnings move expectation
• Neutral Sentiment: Sanford Bernstein raised its price target to $335 but maintained a “market perform” rating — mixed signal (higher PT but conservative stance), so watch guidance and margins for conviction. Bernstein note
• Neutral Sentiment: Analyst and media pieces highlight strong AI/search/cloud momentum but caution on rising costs and competition — useful framing for investors ahead of earnings. Zacks analysis
• Negative Sentiment: Alphabet agreed to pay $135 million to resolve an Android data‑transfer lawsuit — a modest but tangible legal cost and reminder of regulatory/legal exposure. Android settlement
• Negative Sentiment: Insider selling of roughly $35M was reported — while not uncommon at large caps, insiders selling can weigh on sentiment if it accelerates. Insider sale

Alphabet Company Profile

Alphabet Inc is the holding company created in 2015 to organize Google and a portfolio of businesses developing technologies beyond Google’s core internet services. Its principal operations are led by Google, which builds and operates consumer-facing products such as Google Search, YouTube, Android, Chrome, Gmail, Google Maps and Google Workspace, as well as advertising platforms (Google Ads and AdSense) that historically generate the majority of its revenue. Google also develops consumer hardware (Pixel phones, Nest smart-home devices, Chromecast) and developer and distribution platforms such as Google Play.

Beyond Google’s consumer and advertising businesses, Alphabet invests in enterprise and infrastructure offerings through Google Cloud, which provides cloud computing, data analytics and productivity services to businesses and institutions.