Thrivent Financial for Lutherans increased its stake in shares of Sony Corporation (NYSE:SONY – Free Report) by 7,377.3% during the third quarter, HoldingsChannel.com reports. The fund owned 3,374,274 shares of the company’s stock after purchasing an additional 3,329,147 shares during the period. Thrivent Financial for Lutherans’ holdings in Sony were worth $97,145,000 as of its most recent SEC filing.
Other institutional investors have also made changes to their positions in the company. Sound Income Strategies LLC bought a new stake in Sony during the third quarter worth approximately $25,000. NewSquare Capital LLC acquired a new stake in Sony in the 2nd quarter valued at approximately $28,000. GPS Wealth Strategies Group LLC boosted its position in shares of Sony by 220.7% in the second quarter. GPS Wealth Strategies Group LLC now owns 1,148 shares of the company’s stock valued at $30,000 after acquiring an additional 790 shares during the period. Country Trust Bank acquired a new stake in shares of Sony in the second quarter worth $30,000. Finally, Highline Wealth Partners LLC increased its position in Sony by 46.7% during the third quarter. Highline Wealth Partners LLC now owns 1,316 shares of the company’s stock worth $38,000 after acquiring an additional 419 shares during the period. 14.05% of the stock is owned by institutional investors.
Sony Stock Down 0.9%
NYSE SONY opened at $22.08 on Friday. Sony Corporation has a 1-year low of $20.42 and a 1-year high of $30.34. The company has a market capitalization of $133.53 billion, a price-to-earnings ratio of 16.98, a PEG ratio of 8.49 and a beta of 0.98. The stock’s 50 day moving average is $25.77 and its two-hundred day moving average is $27.13. The company has a current ratio of 1.05, a quick ratio of 0.98 and a debt-to-equity ratio of 0.17.
Key Stories Impacting Sony
- Positive Sentiment: Sony Music Group partners with Singapore sovereign fund GIC to acquire music catalogs in a multi‑billion dollar program — the deal expands Sony’s higher-margin, recurring‑revenue catalog assets and signals a major content-investment push that could materially boost long-term music earnings. Singapore’s GIC, Sony Music partner to buy music catalogs
- Positive Sentiment: Sony Music/Publishing continues catalog M&A activity (example: Miranda Lambert catalog sale) and other reporting shows the joint music investment could be up to several billion dollars — these moves bolster Sony’s predictable royalty streams and licensing leverage. Sony Music Partners With GIC to Invest in ‘Premiere’ Music Catalogs
- Positive Sentiment: Sony Pictures Classics is actively acquiring festival titles (recent Sundance pickups), supporting Sony’s content pipeline for theatrical/streaming distribution — incremental upside for the studio/content segment if titles perform. Sony Pictures Classics Acquires Worldwide Rights to Sundance Winner ‘Bedford Park’
- Neutral Sentiment: Sony launched new professional BRAVIA displays (BZ‑P series) and announced a broad slate of display models for 2026 — product refreshes support commercial sales but near-term revenue impact is uncertain. ISE: Sony Electronics Launches BRAVIA Professional Displays BZ-P Series
- Neutral Sentiment: New hardware and imaging tech headlines (A7 V camera, a chip for improved electronic stabilization, and upcoming WF‑1000XM6 earbuds/color leaks) keep Sony competitive in cameras and audio, but these are product-cycle stories with incremental impact. Sony A7 V full-frame mirrorless camera
- Neutral Sentiment: PlayStation news (monthly PlayStation Plus games and commentary about a potential handheld) aid engagement and IP value long term, but no major platform announcements were made that would immediately move results. Sony announces PlayStation Plus monthly games for February 2026
- Negative Sentiment: Sony is aggressively discounting headphones (WH‑1000XM5 and XM6 series hitting record lows) as it clears older inventory and primes new‑gen launches — good for unit sales but likely compresses margins in the near term and signals intense pricing competition in consumer audio. Sony Drops WH-1000XM5 to a New Record Low to Clear Out Previous-Gen Headphones as XM6 Discounts Roll Out
Analyst Ratings Changes
Several research firms have issued reports on SONY. Weiss Ratings restated a “buy (b)” rating on shares of Sony in a research report on Wednesday, October 8th. Nomura raised Sony from a “neutral” rating to a “buy” rating in a research report on Wednesday, November 19th. Wolfe Research upgraded Sony from a “peer perform” rating to an “outperform” rating in a research note on Wednesday, November 5th. Wall Street Zen upgraded Sony to a “hold” rating in a research report on Saturday, December 6th. Finally, Zacks Research lowered Sony from a “strong-buy” rating to a “hold” rating in a research note on Monday, January 12th. Seven equities research analysts have rated the stock with a Buy rating and one has given a Hold rating to the company. Based on data from MarketBeat, Sony has a consensus rating of “Moderate Buy” and an average target price of $31.50.
View Our Latest Stock Report on Sony
About Sony
Sony Group Corporation (NYSE: SONY) is a Japanese multinational conglomerate headquartered in Minato, Tokyo. Founded in 1946 by Masaru Ibuka and Akio Morita, Sony has grown from an electronics maker into a diversified global company with operations spanning consumer electronics, entertainment, gaming, semiconductors and financial services. The company’s shares trade in Japan and its American Depositary Receipts trade on the New York Stock Exchange under the ticker SONY.
Sony’s primary businesses include Electronics Products & Solutions, which covers televisions, audio equipment, digital cameras and professional broadcast systems; Game & Network Services, anchored by the PlayStation platform, consoles, software and online services; Music and Pictures, through Sony Music Entertainment and Sony Pictures Entertainment, producing, distributing and licensing recorded music, film and television content; Imaging & Sensing Solutions, which develops CMOS image sensors and other semiconductor components; and Financial Services, offering life insurance, banking and other financial products in Japan.
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