MOKAN Wealth Management Inc. Reduces Position in Alphabet Inc. $GOOG

MOKAN Wealth Management Inc. trimmed its position in Alphabet Inc. (NASDAQ:GOOG) by 16.6% during the 3rd quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The firm owned 14,881 shares of the information services provider’s stock after selling 2,964 shares during the quarter. Alphabet accounts for approximately 1.8% of MOKAN Wealth Management Inc.’s holdings, making the stock its 17th biggest holding. MOKAN Wealth Management Inc.’s holdings in Alphabet were worth $3,625,000 at the end of the most recent reporting period.

A number of other hedge funds and other institutional investors also recently added to or reduced their stakes in the company. Brighton Jones LLC grew its stake in shares of Alphabet by 5.6% in the fourth quarter. Brighton Jones LLC now owns 120,253 shares of the information services provider’s stock worth $22,901,000 after purchasing an additional 6,410 shares during the last quarter. Elser Financial Planning Inc purchased a new position in shares of Alphabet during the second quarter valued at approximately $859,000. LexAurum Advisors LLC raised its holdings in shares of Alphabet by 24.1% during the second quarter. LexAurum Advisors LLC now owns 13,745 shares of the information services provider’s stock valued at $2,438,000 after acquiring an additional 2,670 shares in the last quarter. Summit Financial Strategies Inc. lifted its stake in Alphabet by 9.6% in the second quarter. Summit Financial Strategies Inc. now owns 3,314 shares of the information services provider’s stock worth $588,000 after acquiring an additional 291 shares during the period. Finally, LifeGoal Wealth Advisors boosted its holdings in Alphabet by 1.8% in the second quarter. LifeGoal Wealth Advisors now owns 4,793 shares of the information services provider’s stock valued at $850,000 after acquiring an additional 87 shares in the last quarter. 27.26% of the stock is currently owned by institutional investors.

Insider Buying and Selling at Alphabet

In other Alphabet news, insider John Kent Walker sold 17,829 shares of Alphabet stock in a transaction dated Tuesday, December 30th. The shares were sold at an average price of $314.89, for a total value of $5,614,173.81. Following the completion of the transaction, the insider directly owned 42,972 shares of the company’s stock, valued at approximately $13,531,453.08. The trade was a 29.32% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this link. Also, Director John L. Hennessy sold 600 shares of the stock in a transaction that occurred on Tuesday, January 13th. The shares were sold at an average price of $337.52, for a total transaction of $202,512.00. Following the sale, the director owned 21,224 shares in the company, valued at approximately $7,163,524.48. The trade was a 2.75% decrease in their position. The SEC filing for this sale provides additional information. Insiders sold 225,075 shares of company stock worth $69,332,637 in the last 90 days. Insiders own 12.99% of the company’s stock.

More Alphabet News

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Google is expanding Gemini AI features inside Chrome (assistant features and image tools), which supports product engagement and potential ad/search monetization upside. Google brings more Gemini AI features to Chrome browser
• Positive Sentiment: Google added AI image-generation and side-panel virtual assistant capabilities to Chrome, strengthening user stickiness and increasing cross-product use of Gemini. Google adds AI image generation to Chrome browser
• Positive Sentiment: Apple CEO Tim Cook confirmed an AI collaboration with Google that Apple describes as unlocking new experiences — a high-profile partner endorsement that could broaden Gemini distribution and revenue pathways. Tim Cook on Google partnership
• Positive Sentiment: Institutional buying: Vanguard disclosed a meaningful addition of GOOGL shares (reported in 13F updates), indicating continued large-cap demand from major asset managers. VANGUARD GROUP INC Fund Update
• Positive Sentiment: Positive market commentary (including Jim Cramer) is supporting bullish sentiment toward Alphabet’s AI-led growth story. “Alphabet (GOOGL)’s Extraordinary,” Says Jim Cramer
• Neutral Sentiment: Waymo continues geographic expansion (airport services in San Francisco, planned UK rollout), signaling long-term autonomous mobility potential but still early monetization. Waymo Opens Up Airport Service in San Francisco
• Neutral Sentiment: Analysts expect earnings growth next week and note the AI push as a driver; these previews keep focus on upcoming results and guidance for Search/Cloud. Alphabet Reports Next Week: Wall Street Expects Earnings Growth
• Neutral Sentiment: Google disrupted a large residential proxy network, which could improve customer trust and reduce fraud exposure (reputational/operational benefit). Google disrupts large residential proxy network
• Negative Sentiment: Regulatory/legal risk: a Waymo robotaxi struck a child near a school; the NHTSA has opened an investigation — a headline risk that can pressure shares and slow AV commercialization timelines. Waymo Robotaxi Hits Child, Prompting NHTSA Investigation
• Negative Sentiment: UK competition regulator proposed rules forcing Google to give publishers opt-outs for AI summaries and more transparency — potential headwinds for Search product design and legal/compliance costs. UK regulator proposes changes to Google search for publishers
• Negative Sentiment: Alphabet agreed to pay about $135M to settle a lawsuit over handling of cellular data, a direct near-term cash/legal hit and raises scrutiny on data practices. Google to Pay $135 Million to Settle Lawsuit

Alphabet Stock Performance

Shares of GOOG opened at $338.66 on Friday. Alphabet Inc. has a 52 week low of $142.66 and a 52 week high of $342.29. The company has a quick ratio of 1.75, a current ratio of 1.75 and a debt-to-equity ratio of 0.06. The stock has a market cap of $4.09 trillion, a P/E ratio of 33.40, a P/E/G ratio of 1.85 and a beta of 1.09. The business’s 50 day moving average price is $320.13 and its 200-day moving average price is $264.58.

Alphabet (NASDAQ:GOOG) last released its earnings results on Thursday, October 30th. The information services provider reported $2.87 EPS for the quarter, topping the consensus estimate of $2.29 by $0.58. Alphabet had a return on equity of 35.00% and a net margin of 32.23%.The business had revenue of $102.35 billion for the quarter, compared to the consensus estimate of $99.90 billion. During the same period in the previous year, the company posted $2.12 earnings per share. The company’s revenue for the quarter was up 15.9% compared to the same quarter last year. Equities research analysts anticipate that Alphabet Inc. will post 8.89 earnings per share for the current fiscal year.

Alphabet Dividend Announcement

The company also recently disclosed a quarterly dividend, which was paid on Monday, December 15th. Investors of record on Monday, December 8th were given a dividend of $0.21 per share. This represents a $0.84 annualized dividend and a yield of 0.2%. The ex-dividend date of this dividend was Monday, December 8th. Alphabet’s dividend payout ratio is 8.28%.

Wall Street Analysts Forecast Growth

Several brokerages have commented on GOOG. JPMorgan Chase & Co. upped their price objective on shares of Alphabet from $260.00 to $300.00 and gave the stock an “overweight” rating in a report on Monday, October 27th. HSBC reissued a “buy” rating and issued a $335.00 price target on shares of Alphabet in a research note on Thursday, October 30th. UBS Group reaffirmed a “neutral” rating on shares of Alphabet in a research report on Thursday, October 30th. Rosenblatt Securities set a $279.00 target price on Alphabet in a research report on Thursday, October 30th. Finally, Raymond James Financial upgraded Alphabet from an “outperform” rating to a “strong-buy” rating and raised their target price for the company from $315.00 to $400.00 in a research note on Thursday, January 22nd. Eight research analysts have rated the stock with a Strong Buy rating, twenty-eight have assigned a Buy rating, three have issued a Hold rating and two have issued a Sell rating to the company’s stock. According to MarketBeat, Alphabet presently has a consensus rating of “Buy” and an average target price of $330.83.

Alphabet Company Profile

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.