Reviewing Bon Natural Life (NASDAQ:BON) and Insynergy Products (OTCMKTS:STCB)

Insynergy Products (OTCMKTS:STCB) and Bon Natural Life (NASDAQ:BON) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their earnings, risk, profitability, dividends, valuation, analyst recommendations and institutional ownership.

Institutional and Insider Ownership

0.6% of Bon Natural Life shares are owned by institutional investors. 34.8% of Insynergy Products shares are owned by company insiders. Comparatively, 26.5% of Bon Natural Life shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Risk and Volatility

Insynergy Products has a beta of 0.22, indicating that its stock price is 78% less volatile than the S&P 500. Comparatively, Bon Natural Life has a beta of -0.35, indicating that its stock price is 135% less volatile than the S&P 500.

Analyst Ratings

This is a summary of recent recommendations for Insynergy Products and Bon Natural Life, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Insynergy Products	0	0	0	0	0.00
Bon Natural Life	1	0	0	0	1.00

Profitability

This table compares Insynergy Products and Bon Natural Life’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Insynergy Products	7.34%	10.64%	5.66%
Bon Natural Life	N/A	N/A	N/A

Valuation & Earnings

This table compares Insynergy Products and Bon Natural Life”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Insynergy Products	$58.67 million	0.33	-$17.65 million	$0.01	2.48
Bon Natural Life	$18.67 million	0.72	-$2.00 million	N/A	N/A

Bon Natural Life has lower revenue, but higher earnings than Insynergy Products.

Summary

Insynergy Products beats Bon Natural Life on 6 of the 10 factors compared between the two stocks.

About Insynergy Products

Starco Brands, Inc. markets consumer products through retail and online in the United States. It offers products in various categories, including household cleaning, DIY/Hardware, paints, coatings and adhesives, household, hair care, disinfectants, automotive, motorcycle, arts and crafts, personal care cosmetics, personal care FDA, sun care, food, cooking oils, beverages, and spirits and wine under the Winona, Whipshots, Skylar, Soylent, and Art of Sport brands. The company was formerly known as Insynergy Products, Inc. and changed its name to Starco Brands, Inc. in September 2017. Starco Brands, Inc. was incorporated in 2010 and is based in Santa Monica, California.

About Bon Natural Life

Bon Natural Life Limited, together with its subsidiaries, engages in the research and development, manufacture, and sale of functional active ingredients extracted from natural herb plants in the People’s Republic of China and internationally. The company provides personal care ingredients, such as plant extracted fragrance compounds to perfume and fragrance manufacturers; natural health supplements comprising powder drinks and bioactive food ingredient products primarily used as food additives; and nutritional supplements. Its products are principally used by manufacturer customers in the functional food, personal care, cosmetic, and pharmaceutical industries. The company was founded in 2006 and is headquartered in Grand Cayman, the Cayman Islands.