ServiceNow (NYSE:NOW) Price Target Cut to $200.00 by Analysts at Cantor Fitzgerald

ServiceNow (NYSE:NOW) had its price target cut by Cantor Fitzgerald from $240.00 to $200.00 in a report published on Friday morning,MarketScreener reports. They currently have an overweight rating on the information technology services provider’s stock.

A number of other equities analysts have also weighed in on the company. Barclays upped their target price on ServiceNow from $242.00 to $245.00 and gave the stock an “overweight” rating in a research note on Thursday, October 30th. Royal Bank Of Canada reaffirmed an “outperform” rating and set a $195.00 price objective (down from $240.00) on shares of ServiceNow in a report on Monday, January 5th. Citigroup reduced their target price on ServiceNow from $250.60 to $235.00 and set a “buy” rating on the stock in a research note on Thursday. Oppenheimer reaffirmed an “outperform” rating and set a $175.00 price target (down previously from $200.00) on shares of ServiceNow in a research note on Wednesday. Finally, Morgan Stanley set a $263.00 price target on shares of ServiceNow and gave the stock an “overweight” rating in a research note on Thursday, October 30th. Two equities research analysts have rated the stock with a Strong Buy rating, thirty-two have given a Buy rating, six have given a Hold rating and two have assigned a Sell rating to the company’s stock. According to data from MarketBeat.com, the stock currently has a consensus rating of “Moderate Buy” and a consensus price target of $204.24.

ServiceNow Price Performance

NOW traded up $4.53 during trading on Friday, reaching $133.09. 16,578,707 shares of the company were exchanged, compared to its average volume of 9,823,902. The company’s 50-day moving average is $153.50 and its two-hundred day moving average is $173.31. The company has a quick ratio of 1.06, a current ratio of 1.06 and a debt-to-equity ratio of 0.13. The company has a market cap of $138.20 billion, a price-to-earnings ratio of 80.47, a P/E/G ratio of 2.21 and a beta of 0.98. ServiceNow has a 12-month low of $123.78 and a 12-month high of $239.62.

Insider Buying and Selling

In other news, Director Lawrence Jackson sold 1,325 shares of the company’s stock in a transaction dated Friday, November 28th. The shares were sold at an average price of $162.04, for a total transaction of $214,708.30. Following the sale, the director directly owned 1,615 shares in the company, valued at approximately $261,701.06. This represents a 45.07% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, CFO Gina Mastantuono sold 2,075 shares of the company’s stock in a transaction that occurred on Friday, December 5th. The shares were sold at an average price of $170.00, for a total value of $352,750.00. Following the transaction, the chief financial officer directly owned 61,140 shares in the company, valued at approximately $10,393,800. This represents a 3.28% decrease in their position. The SEC filing for this sale provides additional information. Insiders have sold a total of 15,310 shares of company stock valued at $2,533,585 in the last three months. Corporate insiders own 0.34% of the company’s stock.

Hedge Funds Weigh In On ServiceNow

Several institutional investors have recently made changes to their positions in the company. Vanguard Group Inc. increased its holdings in ServiceNow by 1.6% in the 3rd quarter. Vanguard Group Inc. now owns 20,210,924 shares of the information technology services provider’s stock worth $18,599,709,000 after acquiring an additional 315,861 shares in the last quarter. State Street Corp increased its position in ServiceNow by 1.4% during the third quarter. State Street Corp now owns 9,454,699 shares of the information technology services provider’s stock worth $8,700,970,000 after purchasing an additional 131,080 shares during the last quarter. Nordea Investment Management AB lifted its stake in shares of ServiceNow by 388.7% in the 4th quarter. Nordea Investment Management AB now owns 4,706,164 shares of the information technology services provider’s stock valued at $720,325,000 after purchasing an additional 3,743,087 shares during the last quarter. Geode Capital Management LLC raised its stake in shares of ServiceNow by 2.0% in the 2nd quarter. Geode Capital Management LLC now owns 4,574,563 shares of the information technology services provider’s stock valued at $4,684,445,000 after acquiring an additional 88,057 shares during the period. Finally, Sumitomo Mitsui Trust Group Inc. lifted its stake in ServiceNow by 385.9% during the fourth quarter. Sumitomo Mitsui Trust Group Inc. now owns 2,599,397 shares of the information technology services provider’s stock worth $398,202,000 after purchasing an additional 2,064,440 shares in the last quarter. 87.18% of the stock is owned by hedge funds and other institutional investors.

Key ServiceNow News

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: ServiceNow announced a strategic tie-up with OpenAI to run agentic AI across enterprise workflows — a clear signal that ServiceNow is embedding advanced generative AI into its platform, which supports upside to future product adoption and revenue if enterprise customers deploy these agents. ServiceNow Taps OpenAI to Run Agentic AI Across Enterprise Workflows
• Positive Sentiment: Coverage highlights ServiceNow positioning itself as the “control layer” for enterprise AI execution — framing the company as essential infrastructure for deploying and orchestrating AI at scale, which supports a longer-term revenue narrative. ServiceNow positions itself as the control layer for enterprise AI execution
• Positive Sentiment: ServiceNow expanded partner and channel programs (Build, global partner enhancements, channel AI emphasis) to accelerate AI-agent innovation and go-to-market — these moves can boost ecosystem-led sales and faster customer implementations. ServiceNow Beefs Up Channel Program With AI Emphasis
• Positive Sentiment: Partner wins and integrations (Action1 CMDB sync/patch management; CoreX SPM play) show continued partner traction that can drive incremental deployments. These tactical collaborations support near-term customer momentum. Action1 Partners with ServiceNow to Deliver Real-Time CMDB Synchronization and Autonomous Patch Management
• Positive Sentiment: BTIG reaffirmed a “buy” rating with a $200 target, reiterating bullish views on traction (Now Assist, AI features) — supportive analyst backing that can attract buyers. ServiceNow continues to see strong traction with Now Assist says BTIG
• Neutral Sentiment: Market/press notes and attention pieces explain the intraday move and provide context on volume and recent price action — useful for sentiment but not new fundamental data. ServiceNow (NOW) Stock Is Up, What You Need To Know
• Neutral Sentiment: Zacks pieces summarize Wall Street estimates and the range of analyst views ahead of/after Q4 — these previews set expectations but outcomes will hinge on the actual quarterly report. Curious about ServiceNow (NOW) Q4 Performance? Explore Wall Street Estimates for Key Metrics
• Negative Sentiment: Jefferies cut its price target from $230 to $175 (still a buy) — the lower target reduces some upside expectations and reflects more conservative near-term assumptions. Jefferies price target cut
• Negative Sentiment: Citigroup also trimmed its target (from $250.60 to $235) while keeping a buy — multiple target cuts suggest analysts are reassessing near-term growth or margin assumptions. Citigroup price target cut
• Negative Sentiment: Mizuho lowered expectations for NOW — another cautionary datapoint that may pressure sentiment until ServiceNow reports definitive quarterly results. Mizuho Has Lowered Expectations for ServiceNow

About ServiceNow

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.