ServiceNow (NYSE:NOW) Price Target Lowered to $120.00 at BNP Paribas Exane

ServiceNow (NYSE:NOW) had its target price cut by equities researchers at BNP Paribas Exane from $186.00 to $120.00 in a research note issued to investors on Thursday,MarketScreener reports. The firm presently has a “neutral” rating on the information technology services provider’s stock. BNP Paribas Exane’s price target would indicate a potential downside of 9.84% from the stock’s current price.

Several other equities analysts have also issued reports on NOW. Citigroup decreased their target price on ServiceNow from $250.60 to $235.00 and set a “buy” rating for the company in a research report on Thursday. Wall Street Zen raised shares of ServiceNow from a “hold” rating to a “buy” rating in a research report on Saturday, December 27th. Piper Sandler restated an “overweight” rating and issued a $200.00 price objective (down previously from $230.00) on shares of ServiceNow in a research report on Monday, January 5th. Arete Research set a $200.00 target price on ServiceNow in a research note on Tuesday, January 6th. Finally, Zacks Research lowered ServiceNow from a “strong-buy” rating to a “hold” rating in a research report on Tuesday, November 11th. Two research analysts have rated the stock with a Strong Buy rating, thirty-two have issued a Buy rating, six have assigned a Hold rating and two have given a Sell rating to the stock. Based on data from MarketBeat, the company has a consensus rating of “Moderate Buy” and a consensus target price of $204.24.

ServiceNow Trading Up 3.5%

Shares of NYSE:NOW traded up $4.53 during midday trading on Thursday, hitting $133.09. The company had a trading volume of 16,578,707 shares, compared to its average volume of 9,823,902. The company has a current ratio of 1.06, a quick ratio of 1.06 and a debt-to-equity ratio of 0.13. ServiceNow has a 12 month low of $123.78 and a 12 month high of $239.62. The firm has a fifty day simple moving average of $153.50 and a 200 day simple moving average of $173.31. The stock has a market cap of $138.20 billion, a price-to-earnings ratio of 80.47, a PEG ratio of 2.21 and a beta of 0.98.

Insider Activity at ServiceNow

In other ServiceNow news, Director Paul Edward Chamberlain sold 1,500 shares of the stock in a transaction dated Friday, November 28th. The stock was sold at an average price of $161.60, for a total transaction of $242,400.00. Following the completion of the sale, the director directly owned 47,930 shares in the company, valued at approximately $7,745,488. This trade represents a 3.03% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is accessible through this link. Also, CFO Gina Mastantuono sold 2,075 shares of the business’s stock in a transaction dated Friday, December 5th. The shares were sold at an average price of $170.00, for a total value of $352,750.00. Following the completion of the transaction, the chief financial officer directly owned 61,140 shares in the company, valued at $10,393,800. This represents a 3.28% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders sold a total of 15,310 shares of company stock valued at $2,533,585 over the last 90 days. 0.34% of the stock is owned by company insiders.

Hedge Funds Weigh In On ServiceNow

Several institutional investors have recently added to or reduced their stakes in the business. Nordea Investment Management AB increased its stake in shares of ServiceNow by 388.7% in the 4th quarter. Nordea Investment Management AB now owns 4,706,164 shares of the information technology services provider’s stock valued at $720,325,000 after acquiring an additional 3,743,087 shares in the last quarter. Norges Bank acquired a new stake in ServiceNow in the second quarter worth $2,589,235,000. Sumitomo Mitsui Trust Group Inc. increased its stake in ServiceNow by 385.9% in the fourth quarter. Sumitomo Mitsui Trust Group Inc. now owns 2,599,397 shares of the information technology services provider’s stock valued at $398,202,000 after purchasing an additional 2,064,440 shares in the last quarter. WELLCOME TRUST LTD THE as trustee of the WELLCOME TRUST raised its holdings in shares of ServiceNow by 400.0% during the fourth quarter. WELLCOME TRUST LTD THE as trustee of the WELLCOME TRUST now owns 2,250,000 shares of the information technology services provider’s stock valued at $344,678,000 after purchasing an additional 1,800,000 shares during the period. Finally, SG Americas Securities LLC boosted its position in shares of ServiceNow by 11,128.7% during the 4th quarter. SG Americas Securities LLC now owns 1,805,467 shares of the information technology services provider’s stock worth $276,579,000 after purchasing an additional 1,789,388 shares in the last quarter. 87.18% of the stock is owned by institutional investors and hedge funds.

Trending Headlines about ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: ServiceNow announced a strategic tie-up with OpenAI to run agentic AI across enterprise workflows — a clear signal that ServiceNow is embedding advanced generative AI into its platform, which supports upside to future product adoption and revenue if enterprise customers deploy these agents. ServiceNow Taps OpenAI to Run Agentic AI Across Enterprise Workflows
• Positive Sentiment: Coverage highlights ServiceNow positioning itself as the “control layer” for enterprise AI execution — framing the company as essential infrastructure for deploying and orchestrating AI at scale, which supports a longer-term revenue narrative. ServiceNow positions itself as the control layer for enterprise AI execution
• Positive Sentiment: ServiceNow expanded partner and channel programs (Build, global partner enhancements, channel AI emphasis) to accelerate AI-agent innovation and go-to-market — these moves can boost ecosystem-led sales and faster customer implementations. ServiceNow Beefs Up Channel Program With AI Emphasis
• Positive Sentiment: Partner wins and integrations (Action1 CMDB sync/patch management; CoreX SPM play) show continued partner traction that can drive incremental deployments. These tactical collaborations support near-term customer momentum. Action1 Partners with ServiceNow to Deliver Real-Time CMDB Synchronization and Autonomous Patch Management
• Positive Sentiment: BTIG reaffirmed a “buy” rating with a $200 target, reiterating bullish views on traction (Now Assist, AI features) — supportive analyst backing that can attract buyers. ServiceNow continues to see strong traction with Now Assist says BTIG
• Neutral Sentiment: Market/press notes and attention pieces explain the intraday move and provide context on volume and recent price action — useful for sentiment but not new fundamental data. ServiceNow (NOW) Stock Is Up, What You Need To Know
• Neutral Sentiment: Zacks pieces summarize Wall Street estimates and the range of analyst views ahead of/after Q4 — these previews set expectations but outcomes will hinge on the actual quarterly report. Curious about ServiceNow (NOW) Q4 Performance? Explore Wall Street Estimates for Key Metrics
• Negative Sentiment: Jefferies cut its price target from $230 to $175 (still a buy) — the lower target reduces some upside expectations and reflects more conservative near-term assumptions. Jefferies price target cut
• Negative Sentiment: Citigroup also trimmed its target (from $250.60 to $235) while keeping a buy — multiple target cuts suggest analysts are reassessing near-term growth or margin assumptions. Citigroup price target cut
• Negative Sentiment: Mizuho lowered expectations for NOW — another cautionary datapoint that may pressure sentiment until ServiceNow reports definitive quarterly results. Mizuho Has Lowered Expectations for ServiceNow

ServiceNow Company Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.