Harley-Davidson (NYSE:HOG) Sets New 52-Week Low – Time to Sell?

Harley-Davidson, Inc. (NYSE:HOG)’s stock price hit a new 52-week low during trading on Tuesday . The company traded as low as $20.38 and last traded at $20.6890, with a volume of 85622 shares traded. The stock had previously closed at $20.52.

Analysts Set New Price Targets

HOG has been the topic of a number of recent research reports. Morgan Stanley reduced their price objective on Harley-Davidson from $25.00 to $21.00 and set an “underweight” rating on the stock in a research note on Wednesday, November 19th. Loop Capital started coverage on Harley-Davidson in a report on Tuesday, November 25th. They set a “hold” rating and a $21.00 target price for the company. Weiss Ratings upgraded Harley-Davidson from a “sell (d+)” rating to a “hold (c-)” rating in a research report on Wednesday, October 8th. UBS Group decreased their price target on Harley-Davidson from $28.00 to $27.00 and set a “neutral” rating on the stock in a research note on Thursday, November 13th. Finally, DA Davidson dropped their price objective on Harley-Davidson from $34.00 to $30.00 and set a “buy” rating for the company in a research note on Monday, November 10th. Two research analysts have rated the stock with a Buy rating, six have assigned a Hold rating and one has issued a Sell rating to the company. According to data from MarketBeat, the company currently has an average rating of “Hold” and an average target price of $27.88.

Harley-Davidson Trading Up 2.6%

The company has a debt-to-equity ratio of 0.88, a quick ratio of 2.36 and a current ratio of 2.51. The stock has a market capitalization of $2.49 billion, a P/E ratio of 5.11, a price-to-earnings-growth ratio of 0.51 and a beta of 1.37. The stock has a 50-day moving average price of $23.30 and a two-hundred day moving average price of $25.47.

Harley-Davidson (NYSE:HOG) last announced its earnings results on Tuesday, November 4th. The company reported $3.10 EPS for the quarter, beating analysts’ consensus estimates of $1.38 by $1.72. The company had revenue of $1.34 billion during the quarter, compared to the consensus estimate of $1.01 billion. Harley-Davidson had a return on equity of 15.19% and a net margin of 11.37%. On average, research analysts forecast that Harley-Davidson, Inc. will post 3.44 EPS for the current fiscal year.

Harley-Davidson Announces Dividend

The business also recently announced a quarterly dividend, which was paid on Monday, December 22nd. Stockholders of record on Tuesday, December 9th were given a $0.18 dividend. This represents a $0.72 annualized dividend and a dividend yield of 3.4%. The ex-dividend date of this dividend was Tuesday, December 9th. Harley-Davidson’s dividend payout ratio (DPR) is currently 17.48%.

Hedge Funds Weigh In On Harley-Davidson

A number of institutional investors have recently bought and sold shares of the stock. EverSource Wealth Advisors LLC lifted its holdings in Harley-Davidson by 139.0% in the third quarter. EverSource Wealth Advisors LLC now owns 944 shares of the company’s stock worth $26,000 after buying an additional 549 shares during the period. Geneos Wealth Management Inc. raised its position in shares of Harley-Davidson by 153.8% in the 1st quarter. Geneos Wealth Management Inc. now owns 2,109 shares of the company’s stock worth $53,000 after acquiring an additional 1,278 shares in the last quarter. State of Wyoming purchased a new position in shares of Harley-Davidson in the 1st quarter valued at approximately $54,000. UMB Bank n.a. boosted its position in shares of Harley-Davidson by 68.3% during the second quarter. UMB Bank n.a. now owns 2,198 shares of the company’s stock valued at $52,000 after purchasing an additional 892 shares in the last quarter. Finally, Westfuller Advisors LLC bought a new stake in shares of Harley-Davidson during the third quarter valued at approximately $67,000. 85.10% of the stock is owned by institutional investors.

Harley-Davidson Company Profile

Harley-Davidson, Inc is a renowned American motorcycle manufacturer best known for its heavyweight cruiser and touring bikes. Founded in 1903 in Milwaukee, Wisconsin, the company has built a strong reputation for producing distinctive motorcycles characterized by their signature V-twin engines, chrome finishes and robust frames. Harley-Davidson markets its products globally through a network of franchised dealerships and focuses on delivering an immersive brand experience to its customers, emphasizing lifestyle and community alongside its motorcycles.

In addition to its core motorcycle business, Harley-Davidson offers an extensive range of parts, accessories and apparel under its Genuine Motor Parts & Accessories and MotorClothes lines.