1-800 FLOWERS.COM (NASDAQ: FLWS) and FTD Companies (NASDAQ:FTD) are both small-cap retail/wholesale companies, but which is the superior business? We will contrast the two companies based on the strength of their earnings, risk, analyst recommendations, dividends, institutional ownership, valuation and profitabiliy.

Volatility and Risk

1-800 FLOWERS.COM has a beta of 1.58, indicating that its share price is 58% more volatile than the S&P 500. Comparatively, FTD Companies has a beta of 0.59, indicating that its share price is 41% less volatile than the S&P 500.

Analyst Ratings

This is a breakdown of recent recommendations for 1-800 FLOWERS.COM and FTD Companies, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
1-800 FLOWERS.COM 0 1 7 0 2.88
FTD Companies 0 2 1 0 2.33

1-800 FLOWERS.COM currently has a consensus target price of $12.79, indicating a potential upside of 41.28%. FTD Companies has a consensus target price of $19.00, indicating a potential upside of 35.47%. Given 1-800 FLOWERS.COM’s stronger consensus rating and higher possible upside, equities analysts plainly believe 1-800 FLOWERS.COM is more favorable than FTD Companies.

Profitability

This table compares 1-800 FLOWERS.COM and FTD Companies’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
1-800 FLOWERS.COM 2.10% 10.49% 4.77%
FTD Companies -7.07% 7.75% 3.73%

Institutional and Insider Ownership

33.5% of 1-800 FLOWERS.COM shares are owned by institutional investors. Comparatively, 59.6% of FTD Companies shares are owned by institutional investors. 53.2% of 1-800 FLOWERS.COM shares are owned by insiders. Comparatively, 3.0% of FTD Companies shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Earnings & Valuation

This table compares 1-800 FLOWERS.COM and FTD Companies’ gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
1-800 FLOWERS.COM $1.19 billion 0.50 $76.00 million $0.35 25.86
FTD Companies $1.10 billion 0.35 $94.33 million ($2.86) -4.90

FTD Companies has higher revenue, but lower earnings than 1-800 FLOWERS.COM. FTD Companies is trading at a lower price-to-earnings ratio than 1-800 FLOWERS.COM, indicating that it is currently the more affordable of the two stocks.

Summary

1-800 FLOWERS.COM beats FTD Companies on 11 of the 13 factors compared between the two stocks.

About 1-800 FLOWERS.COM

1-800-FLOWERS.COM, Inc. is a provider of gourmet food and floral gifts for all occasions. The Company offers gifts for every occasion, including fresh flowers and a selection of plants, gift baskets, gourmet foods, confections, candles, balloons and stuffed animals. The Company operates through three business segments: Consumer Floral, Gourmet Food and Gift Baskets, and BloomNet Wire Service. The Consumer Floral segment includes the operations of the Company’s flagship brand, 1-800-Flowers.com, FruitBouquets.com and Flowerama. The Gourmet Food and Gift Baskets segment includes the operations of Harry & David (which includes Wolferman’s, Moose Munch and Stockyards.com), Cheryl’s (which includes Mrs. Beasley’s), The Popcorn Factory, DesignPac and 1-800-Baskets. The BloomNet Wire Service segment includes the operations of BloomNet and Napco.

About FTD Companies

FTD Companies, Inc. (FTD) is a floral and gifting company. The Company operates through four segments: Consumer, Florist, International and Provide Commerce. Through its Consumer segment, FTD is a direct marketer of floral and gift products for consumers, primarily in the United States and Canada. Through its Florist segment, the Company is a provider of products and services to its floral network members, which include traditional retail florists and other non-florist retail locations, primarily in the United States and Canada. Its International segment consists of Interflora, which operates primarily in the United Kingdom and the Republic of Ireland. Through its Provide Commerce segment, FTD is a direct marketer of floral and gift products, including specialty foods, personalized gifts and other gifting products for consumers, primarily in the United States. Its portfolio of brands includes ProFlowers, ProPlants, Flying Flowers, Flowers Direct, Ink Cards, Postagram, and Gifts.com.

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