COMSCORE, Inc. (NASDAQ:SCOR) was upgraded by Zacks Investment Research from a “hold” rating to a “buy” rating in a report issued on Wednesday. The brokerage presently has a $26.00 price target on the stock. Zacks Investment Research’s price objective would suggest a potential upside of 12.31% from the company’s current price.

According to Zacks, “ComScore, Inc. is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than two million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by global leaders such as AOL, Microsoft, Yahoo!, Verizon, Best Buy, The Newspaper Association of America, Tribune Interactive, ESPN, Fox Sports, Nestle, MBNA, Starcom USA, Universal McCann, the United States Postal Service, Merck and Expedia. “

Separately, Jefferies Group LLC reiterated a “hold” rating on shares of COMSCORE in a report on Monday, December 5th. Eight investment analysts have rated the stock with a hold rating and three have issued a buy rating to the company’s stock. The stock has a consensus rating of “Hold” and a consensus price target of $34.38.

Analyst Recommendations for COMSCORE (NASDAQ:SCOR)

COMSCORE (NASDAQ:SCOR) opened at 23.15 on Wednesday. COMSCORE has a one year low of $20.81 and a one year high of $43.53. The firm has a 50-day moving average of $29.95 and a 200-day moving average of $29.74. The company’s market cap is $901.99 million.

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Hedge funds and other institutional investors have recently made changes to their positions in the company. Vanguard Group Inc. increased its position in shares of COMSCORE by 2.2% in the second quarter. Vanguard Group Inc. now owns 3,407,316 shares of the company’s stock valued at $81,366,000 after buying an additional 74,954 shares during the period. BlackRock Fund Advisors increased its position in COMSCORE by 3.0% in the third quarter. BlackRock Fund Advisors now owns 2,438,624 shares of the company’s stock valued at $74,768,000 after buying an additional 71,126 shares during the last quarter. Northern Trust Corp increased its position in COMSCORE by 6.2% in the third quarter. Northern Trust Corp now owns 1,075,580 shares of the company’s stock valued at $32,976,000 after buying an additional 62,663 shares during the last quarter. Emerald Mutual Fund Advisers Trust increased its position in COMSCORE by 3.6% in the third quarter. Emerald Mutual Fund Advisers Trust now owns 485,152 shares of the company’s stock valued at $14,875,000 after buying an additional 16,710 shares during the last quarter. Finally, Kornitzer Capital Management Inc. KS increased its position in COMSCORE by 11.8% in the third quarter. Kornitzer Capital Management Inc. KS now owns 367,022 shares of the company’s stock valued at $11,253,000 after buying an additional 38,816 shares during the last quarter.

About COMSCORE

comScore, Inc is a cross-platform measurement company. The Company provides independent data, metrics, products and services to clients in the media, advertising and marketing industries. The Company delivers digital media analytics that help content owners and advertisers understand the composition of consumer media audiences, and also helps marketers understand the performance and effectiveness of advertising targeted at these audiences.

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