Investors sold shares of Harley-Davidson Inc. (NYSE:HOG) on strength during trading on Friday. $23.79 million flowed into the stock on the tick-up and $65.50 million flowed out of the stock on the tick-down, for a money net flow of $41.71 million out of the stock. Of all equities tracked, Harley-Davidson had the 0th highest net out-flow for the day. Harley-Davidson traded up $0.26 for the day and closed at $51.70

Several research firms recently weighed in on HOG. Vetr downgraded Harley-Davidson from a “hold” rating to a “strong sell” rating and set a $46.00 price objective for the company. in a report on Tuesday, July 5th. Barclays PLC downgraded Harley-Davidson from an “equal weight” rating to an “underperform” rating and decreased their price objective for the company from $49.00 to $45.00 in a report on Friday, July 29th. Stifel Nicolaus downgraded Harley-Davidson from a “buy” rating to a “hold” rating in a report on Friday, July 15th. They noted that the move was a valuation call. Wedbush reiterated a “neutral” rating and issued a $48.00 target price (up from $40.00) on shares of Harley-Davidson in a report on Thursday, August 25th. Finally, Longbow Research reiterated a “hold” rating on shares of Harley-Davidson in a report on Wednesday, June 15th. Five investment analysts have rated the stock with a sell rating, thirteen have issued a hold rating and six have assigned a buy rating to the stock. Harley-Davidson presently has an average rating of “Hold” and an average price target of $51.40.

The company has a market cap of $9.34 billion, a price-to-earnings ratio of 13.76 and a beta of 1.09. The company has a 50 day moving average of $52.77 and a 200-day moving average of $48.41.

Harley-Davidson (NYSE:HOG) last issued its earnings results on Thursday, July 28th. The company reported $1.55 earnings per share for the quarter, topping the consensus estimate of $1.54 by $0.01. Harley-Davidson had a return on equity of 34.33% and a net margin of 13.23%. The business had revenue of $1.86 billion for the quarter, compared to analyst estimates of $1.67 billion. During the same quarter last year, the company earned $1.44 EPS. The business’s quarterly revenue was up 1.2% on a year-over-year basis. Equities research analysts forecast that Harley-Davidson Inc. will post $3.87 earnings per share for the current year.

The firm also recently announced a quarterly dividend, which will be paid on Friday, September 23rd. Stockholders of record on Tuesday, September 13th will be given a dividend of $0.35 per share. This represents a $1.40 annualized dividend and a dividend yield of 2.71%. The ex-dividend date is Friday, September 9th. Harley-Davidson’s dividend payout ratio (DPR) is presently 36.65%.

In other news, insider Lawrence G. Hund sold 12,537 shares of the firm’s stock in a transaction dated Friday, August 5th. The stock was sold at an average price of $53.23, for a total transaction of $667,344.51. Following the sale, the insider now owns 16,922 shares of the company’s stock, valued at approximately $900,758.06. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available through this hyperlink. Also, VP Paul J. Jones sold 2,517 shares of the firm’s stock in a transaction dated Friday, August 19th. The stock was sold at an average price of $54.03, for a total value of $135,993.51. The disclosure for this sale can be found here. Insiders own 0.99% of the company’s stock.

Several large investors have recently modified their holdings of HOG. Norges Bank acquired a new stake in shares of Harley-Davidson during the fourth quarter valued at $84,485,000. Fjarde AP Fonden Fourth Swedish National Pension Fund raised its position in Harley-Davidson by 6.5% in the first quarter. Fjarde AP Fonden Fourth Swedish National Pension Fund now owns 44,827 shares of the company’s stock valued at $2,301,000 after buying an additional 2,725 shares during the period. Exxonmobil Investment Management Inc. TX raised its position in Harley-Davidson by 4.2% in the first quarter. Exxonmobil Investment Management Inc. TX now owns 44,806 shares of the company’s stock valued at $2,300,000 after buying an additional 1,802 shares during the period. Sigma Planning Corp raised its position in Harley-Davidson by 30.3% in the first quarter. Sigma Planning Corp now owns 6,177 shares of the company’s stock valued at $317,000 after buying an additional 1,435 shares during the period. Finally, OLD National Bancorp IN purchased a new position in Harley-Davidson during the first quarter valued at approximately $371,000. 94.91% of the stock is currently owned by institutional investors and hedge funds.

Harley-Davidson Company Profile

Harley-Davidson, Inc is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). The Company operates in two segments: the Motorcycles & Related Products (Motorcycles) and the Financial Services. The Motorcycles segment consists of HDMC, which designs, manufactures and sells at wholesale on-road l Harley-Davidson motorcycles, as well as a line of motorcycle parts, accessories, general merchandise and related services.

5 Day Chart for NYSE:HOG

Receive News & Ratings for Harley-Davidson Inc. Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Harley-Davidson Inc. and related companies with Analyst Ratings Network's FREE daily email newsletter.